Resources Library by ANA

Using digital and mobile data tools in the mobile consumer’s research

In an industry including mobile technology, using traditional research methods for capturing consumer behaviour and insights (even those relatively new such as online qualitative and quantitative studies) is not enough nowadays. Nokia is trying to...

Catalogue: CEE Research Forum 2014: East Connection

Author: Daria Zenkovich

June 15, 2013

Let's face the music...and dance

Big data presents massive challenges—but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how...

Catalogue: Congress 2013: Think Big

Authors: Will Goodhand, Oliver Nelken

Company: KANTAR TNS Malaysia

June 15, 2013

The brave new world

This presentation will explore the impact and growth of digital in Asia, by asking the following: Does digital lead to an incremental reach and synergistic impact versus other media channels? The presentation will compare different media using a...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Priti Mehra, Bhomik Chandna

Company: KANTAR TNS Malaysia

April 7, 2013

Screen age

Cimigo conducted a major ethnographic study in 2012 to understand the influence of digital devices across major cities in Asia. How are evolving screen-age lifestyles and emerging digital trends shaping the future of middle class consumers, from...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Christophe Robert

Company: Cimigo

April 7, 2013

Reality check

This paper highlights how this change in the research environment has created a greater need than ever to consider relevant context throughout the research process- from project planning right trough to analysis and reporting. It argues that common...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Jessica Salmon, Bob Cook

Company: Firefish

November 8, 2012

Reality check in the digital age

The era of the long and drawn out survey is drawing to an end. In the digital age, we can no longer afford to waste time asking irrelevant questions. attention spans are short and new research methodologies such as mobile simply cannot support long...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Jan Hofmeyr, Alice Louw

Company: KANTAR TNS Malaysia

November 6, 2012

Should Latin America fall in love with shopper mobile research?

The idea of the 'Digital Era' is dead. People are not becoming more connected- they were simply never disconnected. Mobile usage is at unprecedented levels in countries around the world, with mobile usage in some emerging markets surpassing usage in...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Fabio Martins, Armando Mora

Company: Ipsos MRBI

May 3, 2012

When tomorrow becomes today

This presentation opens the Digital-Innovation discussion, providing an overview of how new technologies, telecommunications and the internet are key to understanding the new research of this decade. Research today is reviewed, with its deficiencies,...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Daniel Cunill

May 3, 2012

Mobile - The future of marketing in Asia Pacific

Once online, digital becomes the medium relied upon most. In Asia Pacific, the future of digital is very much mobile, although this role in consumers' lives is changing. The presentation is underpinned by a combination of mobile passive meter...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: James Fergusson, Fiona Buchanan, Joseph Webb

Company: KANTAR TNS Malaysia

April 17, 2012